In my first semester of sophomore year, I enrolled in a PR course where I served as a hypothetical public relations professional for Chipotle. In this assignment I researched how I could best reach my target audience, strategically came up with goals and objections, and also incorporated the PESO model into my planning. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in Fall Semester, 2024 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
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